Fixed Wing Drones Prove Innovation in Asia with Jane Liu

The first woman to fly an eBee fixed-wing drone in China was senseFly’s very own Jane Liu, Regional Manager of China, Korea and Mongolia. She’s worked with senseFly products since 2013 and developed a love for its innovative drone technology. This Employee Spotlight session dives into her background, her day-to-day and the passion behind her work at senseFly.


Hi, Jane!

Tell us a little about yourself and your background.

In 2006, I graduated from a university in Beijing with a bachelor’s degree in Tourism Management. My first job was at an international travel agency. I worked at two different firms in that industry before switching to a different field.

After three years in the travel and tourism industry, I joined trading company Dacosmo as a cofounder to resell foreign products. Some of these products were from Switzerland, which led Dacosmo to become a distribution partner of senseFly.

In 2016, I left Beijing to manage Dacosmo’s Shenzhen office. Shortly after that, I moved to Shanghai. I’ve been here ever since.

How and when did you get started with senseFly?

While I was in Shenzhen for that short time, senseFly’s Brock Ryder contacted me about a position within the company. I had experience working with senseFly’s products since 2013 because of the partnership with Dacosmo. When Brock explained to me how he wanted to expand senseFly into the Chinese market, I was thrilled to join the team. Now, Dacosmo’s Shenzhen office is a senseFly authorized repair center.

What does your average day at work look like?

My main responsibility is to promote senseFly products in my region. I’m also in charge of marketing and staying up to date on regulations to ensure everything continues to go smoothly.

We have about 10 distributors in my region, and I manage all of them. I meet with them regularly to understand any questions they may have, help them achieve their own sales goals and visit customers. I also work with them to organize road shows and attend exhibitions. Many times, I’ve been invited to speak about senseFly products. I’m constantly traveling to attend these events and meet new people.

What is your favorite thing about working at senseFly?

Because senseFly is an international company, I’m exposed to different cultures. I really enjoy that. We have different people from different countries all over the world. I haven’t met most of them face-to-face, but we’ve never had an issue communicating, even with the major time differences. Everybody is so helpful, especially within my team. They have been so great and have helped me learn a lot.

It seems like everyone at senseFly shares the same passion for drones and the drone industry. What about drone technology are you most passionate about?

senseFly’s mantra says “we believe in using technology to make work safer and more efficient” – and that’s the meaning of my work. I love our product. I love how it’s designed for safety and efficiency.

There are so many drone companies in the market, but we are the only fixed-wing drone that weighs under two kilograms with such a robust performance. Our drone can fly up to 90 minutes! And it’s so easy to operate.

Between its robustness and ease of use, more and more people can participate in this high-tech field. This allows us to tap into a broader market, especially for women. I was the first woman to fly an eBee in China, and now, we have a lot of women here who have flown eBees. I think that’s the meaning of our technology.

Where do you see the drone industry heading in the next 3-5 years?

Drones help people work and senseFly’s are so simple to use. I believe the professional drone market will grow faster than the recreational market.

I also think artificial intelligence will be more widely adopted by drones – same with 5G. Think about how our phones used to operate with 3G and the improvement it made once they adopted 4G. 5G will be a huge improvement for the drone industry and evaluating data. It will transform the applications!

Thank you so much for talking with us today!